GWM pick-up confirmed for UK launch

GWM UK has confirmed that its new Chinese-built POER300 double-cab pick-up truck will go on sale in the UK from mid-September 2025.

The company, formerly known as Great Wall, is no stranger to the pick-up market, having sold the Great Wall Steed here from 2011 to 2017.

The new POER300 is powered by a 2.4-litre turbo-diesel engine delivering 183PS and 480Nm of torque, combined with a new nine-speed automatic transmission with full-time 4x4 and low-range capability. It’s a very different model to the other GWM vehicles in the UK line-up, which are all electric.

GWM says the POER returns a combined 32.7mpg and is rated to tow up to 3500kg with a 1000kg payload capacity, matching the capability of both the Isuzu D-Max and Ford Ranger.

Already known in other markets as the GWM Cannon, the truck has built a strong reputation in Australia, where it consistently ranks among the top 10 pick-ups sold. For the UK, it will be offered in three trims: Lux, Ultra, and Vanta.

Standard equipment includes 18-inch alloys, leatherette seats, a 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto, a 7.0-inch driver display and wireless charging.

The Vanta trim gets heated and ventilated seats, ambient lighting, a sunroof, tailgate step plus a 360° camera.

The POER300 also has selectable terrain modes (Normal, Eco, Sport, Snow, Mud, Sand), a rear differential lock, 230mm ground clearance with approach and departure angles of 27 degrees and 25 degrees respectively, ensuring strong off-road credentials.

Pricing starts at £31,495 for the entry-level Lux variant, with all models backed by a 5-year/125,000-mile warranty.

Ask HJ

Why is the company car tax loophole for pick-ups being closed?

Why is the BIK company car tax loophole for double-cab pick-up trucks with a payload of over 1000kg going to be closed from April 2025? Double-cabs with a payload of over 1000kg are currently classified as light commercial vehicles, but in Febraury 2024 HMRC announced they would instead be classified and taxed as regular passenger cars, moving to the emissions-based tax system. These plans were later dropped just days later following backlash from pick-up users, but the Labour government has since reversed this, so from April 2025, double-cab pick-ups will be classified and taxed as cars with the emissions-based system, as was originally planned by the HMRC, meaning company car tax costs will inevitably skyrocket for pick-up users.
The government claims that the loophole is being close because too many people are using the loophole to run a double-cab pick-up as a car, and are taxed as such. Utility and extended cab pick-ups which, also have back seats but only two doors, are still treated as commercial vehicles. We expect there will be a lot more of those on the market soon.
Answered by Craig Cheetham
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