In the booklet that accompanies a vehicle V5, the DVLA claims a number of exemptions to the Data Protection Act that effectively remove personal data protection. Because this case involved the registered keeper of a car being pursued for a contractual matter between someone else and the landowner then I think it could be argued that the Act had been breached because the wrong personal data had been used and the wrong person was being pursued for a dubious penalty. And anyway I'd like to blast a hole through the wall of these operators who have turned parking penalties into a business by imposing huge financial penalties for petty reasons in order to accumulate vast wealth at the expense of motorists in general. Maybe the answer is to allow them to continue, but to compel them to pay £1,000 compensation to anyone they mistakenly pursue. A grudging apology for the harm caused is not enough.